What is Velocity?

Velocity is a catalyst for culture change designed to accelerate innovation, reinvention, and growth for Macomb County businesses in the manufacturing, technology, and defense industry. Located in the Sterling Innovation District, our incubator, accelerator, and coworking space offer world-class opportunities to help businesses thrive.

Who we are

The Velocity Center has provided space, programming, and support to entrepreneurs and growing companies for the past 11 years. The collaboration between the City of Sterling Heights, Macomb County, and Oakland University launched the center and created a hub for economic development across Macomb County as one of 21 SmartZones in the state of Michigan.

What we value

+ Accelerating growth
+ Inspiring and igniting innovation
+ Creating collisions and collaboration
+ Diverse ideas, people, thoughts, and perspectives
+ Being a valued and trusted partner

Our business community

Ultra Level
sterling heights innovation district logo

Velocity is proudly located in the “Sterling Innovation District,” which spans six square miles and is home to 28 million square feet of industrial and high-tech space.

Billions of dollars in new high-tech manufacturing investments have been made throughout the Sterling Innovation District over the past five years, including the reinvention of Velocity

Our Team

April Boyle

April Boyle

Senior Advisor for Entrepreneurship and Innovation, Interim Director of Velocity

April Boyle is a Social entrepreneur angel Investor, and champion of inclusive innovation ecosystems. As founder and former executive director of BUILD Institute, she helped incubate hundreds of small businesses—especially women- and minority-owned. She is also the co-creator of a number of her own entrepreneurial ventures, including the award-winning family Hootenanny kids concert series and CD, the critically acclaimed Indonesian pop-up restaurant Komodo Kitchen, and the all-mom rock band The Mydols-featured on the cable television series Gene Simmons Family Jewels. She is also co-owner and investor in the Gold Cash Gold building in Corktown. She has a bachelor’s degree in anthropology from Wayne state university, An InnerMBA from Mindful NYU/Sounds True, Michigan Master Naturalist Certificate from MSU extension. She is alumnus of the Goldman Sacs 10,000 Small business program, Leadership Detroit XL and a graduate of Dan Gilberts’ BizdomU accelerator program.

Three people working together

Velocity aims to

+ Provide a sense of community and connections

+ Accelerate innovation and reinvention

+ Be a resource for start-up and second-stage business support

+ Be a catalyst for culture change and collisions

Mailroom boxes
People meeting in the breakroom
Two people meeting

Join the Velocity community