Our Story
Velocity is a premier business incubator, accelerator, and coworking space located in the Innovation District of Sterling Heights, Michigan. For more than 10 years, we’ve been a driving force behind Macomb County’s entrepreneurial growth—empowering startups and small businesses through direct grant support, expert coaching, and high-impact events, and programming designed to meet the real-world needs of entrepreneurs.
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As a designated SmartZone by the Michigan Economic Development Corporation, Velocity plays a pivotal role in advancing innovation-led economic development across the region. Backed by the City of Sterling Heights and its Local Development Finance Authority, Velocity is a vital resource for all 27 municipalities in Macomb County—connecting local businesses to the tools, capital, and community they need to thrive.
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Our mission is clear: to accelerate business success and strengthen the fabric of Macomb County’s entrepreneurial ecosystem.
Get Connected.
In this 34,000 Sq Ft facility the possibilities are endless.
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​Private Office Spaces
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CoWorking Memberships
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Event & Meeting Space
Sterling Innovation District
Velocity is proudly located in the “Sterling Innovation District,” which spans six square miles and is home to 28 million square feet of industrial and high-tech space.
Billions of dollars in new high-tech manufacturing investments have been made throughout the Sterling Innovation District over the past five years, including the reinvention of Velocity
Mission
Velocity empowers entrepreneurs and innovators in Macomb
County to start, grow, and scale their businesses by providing the
resources, connections, and support they need to succeed.
Guiding Principles
+ Accelerating growth
+ Being a valued and trusted partner
+ Creating collaborations as a catalyst in the community
+ Developing diverse ideas, people, thoughts, and perspectives
+ Elevating and igniting innovation
